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Short FAQ #6: What are some quick donor survey best practices?

Here are some best practices for conducting nonprofit donor surveys:

1. Define your objectives: Clearly define the goals and objectives of the survey to ensure that the questions are relevant and aligned with your goals.

2. Choose the right survey method: Consider the best survey method for your audience, whether it be online, phone, mail, or in-person.

3. Target the right audience: Identify the specific group of donors you want to survey and tailor the survey to their demographics, interests, and giving history.

4. Keep it short and simple: Keep the survey short and simple to increase the response rate. Use open-ended and closed-ended questions: Use a combination of open-ended and closed-ended questions to gather both qualitative and quantitative data.

5. Test your survey: Test your survey with a small group of donors before sending it out to the entire sample.

6. Follow up: Follow up with donors who have not responded to the survey to increase the response rate.

7. Analyze and act on the results: Once the survey is complete, analyze the results and use the information to improve your donor engagement and retention strategies.

8. Be transparent: Be transparent about the purpose of the survey, how the data will be used, and how donors can opt-out of participating.

By following these best practices, nonprofit organizations can conduct effective and actionable donor surveys that provide valuable insights into donor behavior and preferences, which can be used to improve the overall donor experience and increase engagement and retention.


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