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Community surveys are THE MOST important tool for every nonprofit. This is because surveys can provide valuable insights into community behavior and preferences, which can help nonprofits improve their fundraising strategies and build stronger relationships with their donors. Nonprofits can conduct donor surveys to:
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Understand donor motivations that can help nonprofits tailor their messaging and fundraising strategies to better appeal to donors.
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Improve donor retention by listening to the community.
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Gather feedback on fundraising appeals that can help nonprofits understand what types of appeals resonate most with donors.
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Inform programmatic decisions that can help nonprofits make informed decisions about program priorities.
Download this resource of 52 every possible survey question a nonprofit team can have about conducting surveys. With short answers on the most commonly asked questions, this document can help a nonprofit get better prepped when starting to consider an effective way to connect with their supporters.
Nonprofits need to learn about good data practices because it can help them to:
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Make more informed decisions.
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Measure and communicate impact to donors, supporters, and beneficiaries.
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Improve program outcomes to better serve their constituents.
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Ensure data privacy and security to ensure that data is collected, stored, and shared securely and responsibly.
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Foster transparency and accountability among stakeholders.
Download this Good Data Bundle to start thinking how good data practices can help nonprofits improve their effectiveness, efficiency, and accountability, leading to better outcomes for their constituents and communities through data.
Collecting other, unknown and only requires attention, care, and patience.
That first time asking these questions may not come back with all complete responses. Or that grant application for funder may annoy you with its ambiguous/harmful data collection questions. Or there may be times when you feel alone in your inability to head-on address the obvious data-led inequities.
Whatever the case, don't forget, with a continuous mindful approach to the why, what, and how, you and I can affect change.
After all, this conversation is not made for one day, one checklist, or one webinar affair.
Download this article to start intentional, purpose-driven questions when you are ready to collect social identity data at your nonprofit.
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